How much of your support queue is already on your website?
Move the sliders to your own numbers. The result is your assumptions worked through, not a measurement — every figure it uses is one you set.
From your analytics — sessions, not page views.
How many of those visitors would use a chat box at all. A few percent is typical.
Your assumption, not our claim — how much of what people ask is already written down somewhere on your site.
Reading the question, finding the page, writing the reply.
Fully loaded — salary, tools, and overhead, not just the wage.
360
questions answered without a person
24 hrs
of support time not spent
$600
of that time, costed
How that arithmetic runs
- Questions asked each month20,000 visitors × 3%
- 600
- Answered from your own content600 × 60%
- 360
- Time those would have taken360 × 4 min
- 24 hrs
- Costed at your support rate24 hrs × $25
- $600
- Starter plan, at this volumecovers 4,000 messages/month
- $19/mo
These are your assumptions, arithmetic'd — not a measurement. We do not publish a deflection rate, because we have not measured one across customers, and the share your content can answer depends entirely on what your site already says. Treat the result as a way of checking whether the order of magnitude is worth your time.
The parts worth arguing with
The answered share is the whole argument
Everything downstream of it is multiplication. If your site genuinely documents what people ask, that share is high and the rest of the arithmetic follows. If it does not, a chatbot cannot invent the content — it answers from what you have published, and where you have published nothing it says so.
Time saved is not the same as money saved
Costing the hours is useful for comparison, but hours recovered from a queue usually go back into other work rather than off the payroll. The honest reading of the money figure is "what this time is worth", not "what you will stop spending".
The unanswered questions have value too
Nothing above counts them, but the questions your content could not answer are recorded with how close the nearest page was — which is a content backlog written by the people trying to buy from you. Several customers would call that the more useful half.
Common questions
Where do these numbers come from?
From the five sliders on this page, and nothing else. The calculator does arithmetic on figures you supply; it does not read your site, and no part of the result is measured on our side.
What share of questions will it actually answer?
We do not publish a figure, because it depends almost entirely on what your website already says. A site with thorough documentation and a detailed FAQ will answer a much larger share than a five-page brochure site. That is why the share is an input here rather than a number we supply.
Does every question use up my monthly allowance?
Yes. A message is one visitor question and its reply together, and it counts whether the answer came from your content or the visitor got your fallback message instead. That is why the plan suggested here is sized against the total question volume rather than the answered share.
What if my volume is higher than the largest plan?
Get in touch. The published tiers cover most sites, and above them it is worth a conversation rather than a guess on a slider.
The only way to find out your real number
Index your site on the Free plan and watch what visitors actually ask. It costs nothing, and the unanswered-question list starts filling up on day one.
Free to start. No credit card required.